Five Things You Probably Didn’t Know About Hello Kitty Wall Sticker
She’s had her own TV series, affair parks and Macy’s Thanksgiving Day Parade float. She boasts added Facebook â€ślikesâ€ť than Aboriginal Lady Michelle Obama or Mickey Mouse. And her anniversary sales accept been estimated at $5 billion.
Not bad for a cat with no mouth.
Hello Kitty, the artful superstar who architect Sanrio says â€śspeaks from the heartâ€ť instead of a mouth, anon will be clawing her way assimilate new territory: your walls. On Thursday, the Venice architecture close Blik will barrage a band of rub-on bank cartoon for the home featuring the Kitty’s acclaimed atramentous whiskers, chicken adenoids and billowy red beard bow on whatisblik.com and sanrio.com.
We talked with Blik co-founder Scott Flora for this edited Q&A and asked about his acquaintance alive with an all-embracing starlet:
How did this Sanrio activity appear about? Are there closet Hello Kitty fanatics in the halls of Blik?
About two years ago we were attractive for new projects, and Sanrio was on the list. After we got the agreements signed, it still took a year-plus to get the designs right, to get the articles perfect.
Honestly, Sanrio is one of those iconic brands. My babe acutely loves them, and I bethink my sister accession Hello Kitty being 25 years ago. You don’t see abounding brands that accept been about for 40 years and still accept the affectionate of fanatics that it has.
I’ve been comparing the acknowledgment [to Blik’s Hello Kitty designs] to the acknowledgment I see with Keith Haring [the backward artisan whose assignment additionally has been accountant as Blik graphics]. Adolescent kids, they see Haring’s assignment and affix with it for whatever acumen â€” artlessness of line, color, whatever. Hello Kitty is the aforementioned way. It is one of those analytical things. You aloof affix with it.
Who came up with the Hello Kitty designs, including the Hello Kitty Hide & Seek cartoon and the accessible Angry Kitty, in which the Mona Lisa of bodies looks like she’s assuredly absent her abiding moment of Zen?
We pushed for six beat designs, and that [Angry Kitty, due out in backward 2013] was the one that fabricated it through. The Sanrio business association were nervous. We adulation the iconic Hello Kitty, but we capital to appearance her in altered means and from altered angles and use altered blush schemes above red, white, dejected and yellow. So in Hide & Seek, she’s peeking about altar and space. For the bank tiles [Blik’s glue-free repositionable wallpaper], we capital to advance the banned of the blush scheme. The white Hello Kitty on atramentous accomplishments came out of that, and the teal/mint Hello Kitty came out of that too.
Were there any no-nos, things you couldn’t do?
Sanrio absolutely didn’t appetite us alteration her expression. They didn’t appetite her accomplishing annihilation added than the accepted Hello Kitty things â€” continuing or sitting. Getting her to about-face her aback â€” it may not complete like much, but back you’re alive with a cast like this, it’s like you’re allurement for the world. Alteration her into a solid atramentous shape, pencil drawings, agenda pixels â€” that was all absolutely off-limits.
Where do you anticipate best of these designs will go, apartment for accouchement or apartment for adults?
Sanrio says bodies who acquirement their articles see Hello Kitty as allotment of their lives through adulthood. A adolescent babe or boy starts out affair Hello Kitty for the aboriginal time, and they alive with that appearance in assorted forms â€” pens, stickers, pencil sets. Then they advance to T-shirts. Maybe they go through a appearance in the boyhood years back they ability buy an iPhone case. Hello Kitty ability booty the anatomy of an abstruse graphic. Eventually they appear abounding amphitheater and acquaint Hello Kitty to their kids.
Given her common stardom, how abounding Hello Kitties do you apprehend to accomplish in the advancing year? Will you be seeing Hello Kitty in your dreams?
It’s activity to be thousands, tens of thousands. Added than that? Who knows. Our cast is based on a bazaar philosophy. I accept a activity this one will analysis the limits.
We’ve formed on Hello Kitty for so long. She’s already in my dreams.
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