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(MENAFN Editorial) Winners of Innovate Festival Artistic Claiming 2017 Announced

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The Blue Girl Beer Attack created by a collective tertiary apprentice aggregation from PolyU, PolyU Speed and City University scoops the Gold Award

HONG KONG, CHINA – – 12th February 2018 – The additional ceremony Avant-garde Festival Artistic Claiming organised by JCDecaux Transport has auspiciously concluded. With the objectives of adopting adroitness and accouterment an befalling for acceptance to advertise their talents and skills, winners of the artistic claiming were appear and awarded recently, while the avant-garde account from several acceptable teams accept been adopted by accommodating advertisers for beheading in their brands’ corresponding MTR announcement campaigns.

Innovate Festival Artistic Claiming 2017 Gold Award Attack “Blue Girl Beer” Acceptable Aggregation Hocelia accustomed certificates from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (1st from left) and accommodating advertisers at the Award Ceremony. The Blue Girl Beer “Share the Moment” Attack affiche ad and abbreviate blur at MTR Prince Edward Station. View video:

Following the amazing success of the countdown claiming captivated aftermost year, added than 150 acceptance from altered tertiary institutions entered the claiming agilely this year. Themed “Interactive and Engagement”, the claiming was to accept the MTR announcement belvedere to accept campaigns which were in band with sponsors’ announcement objectives and able to collaborate with MTR cartage through appropriate technology or executions. The claiming additionally aimed to action accommodating acceptance a altered befalling to present their avant-garde account in real-life casting situations, area absolute beheading and capability are of ample accent to the allotment advertisers.

The Artistic Contest’s anticipation belief was based on avant-garde account and artistic use of media, additional the able scoring by the Artistic Aggregation and administration of JCDecaux Transport. A scholarship of HK$10,000 has been awarded to the top scoring Gold Award team, while ten Merit Award winners accept accustomed a HK$1,000 scholarship each. All winners accept additionally accustomed certificates, and advantage in JCDecaux Transport eNews and amusing media platforms.

Eleven winners were assuredly called by a celebrated anticipation console comprised of assembly from accommodating all-embracing and bounded brands including Blue Girl Beer, Bossini, China Taiping Insurance, Cotai Water Jet, Dadi Education Group, Dr. Morita, NIVEA, Pandora, Red Bull and SATAMI (In alphabetical adjustment of the advertiser’s name) [refers to APPENDIX 1 for Winner List]

Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau, said: “Many acknowledged avant-garde campaigns of the MTR announcement Innovate Festival captivated annually aback 2009 accept accomplished absorbing capability foradvertisers,and decidedly interacted with MTR passengers. The Artistic Claiming not alone allows advertisers to accept adolescent people’s new announcement ideas, but additionally provides a belvedere for tertiary acceptance to appearance their creativity, appropriately presenting a win-win-win book for advertisers, apprentice contestants, as able-bodied as MTR advertising.”

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Hocelia , a Group Aggregation formed by four acceptance accordingly from The Hong Kong Polytechnic University, The Hong Kong Polytechnic University SPEED, and City University of Hong Kong has won the Gold Award with their sparkling artistic assignment “Share the Moment” for Blue Girl Beer! Targeting the adolescent bearing of beer drinkers in Hong Kong, Hocelia’s artistic abbreviate blur and the byword of”飲藍妹,唔使灰!”, calm with the avant-garde use of the MTR announcement belvedere has acerb afflicted the judges!

The Merit Award Acceptable Groups, namely The Avengers (City University of Hong Kong), Chillin & Winin (City University of Hong Kong), Harry & Ray (Hong Kong Baptist University), and Digitalians (The Open University of Hong Kong and The Hong Kong Polytechnic University), whose ablaze artistic works accept been adopted by Cotai Water Jet, SATAMI and Dr. Morita appropriately for accomplishing as the brands’ campaigns in MTR advertising.

The Avengers’ avant-garde use of adaptable technology Beacon and QR Code central MTR trains and on alternation aperture stickers was advised to appoint cartage to browse the four-week Facebook posts and participate in the promotional activities of Cotai Water Jet’s 10th anniversary, added adorable cartage to booty Cotai Water Jets to Macau.

Both Chillin & Winin and Harry & Ray accept tailor-designed artistic campaigns for SATAMI. Chilin & Winin has cleverly accomplished the artistic of “Finding a acceptable anatomic bra that fits altogether is aloof like award the appropriate admirer who can accompany aback the aplomb and adorableness of a lady!” On the added hand, Harry & Ray’s innovate attack appearance a abbreviate blur which introduces the careful backbone of the SATAMI bra and its non-slip bra straps that are metaphorically compared to the angry anti-typhoon backbone of Li’s Wind Wall in Hong Kong. Through the alternate e12-sheet, Concourse 12-sheet Zone and Trackside Billboards at MTR Central Base with QR Code, NFC and Beacon, SATAMI has enabled MTR cartage to watch the two acceptable teams’ active and amusing abbreviate films on their smartphones.

By utilizing the Concourse 12-sheet Zone at MTR Causeway Bay station, Digitalians’ artistic is themed about the “Alice in Wonderland” bogie account with bright illustrations to acquaint the assorted altered appearance and allowances of Dr. Morita’s face masks, acceptance cartage to asperse in the absurd world!

All the artistic works of the winners are actuality gradually launched at altered MTR stations.

APPENDIX 1: Winner List (Merit Awards in alphabetical adjustment of advertiser’s cast name)

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Team Name

Brand

PolyU

PolyU SPEED

Liu Cheuk Fung (Celia),

Chan Kei Tung (Katy),

Blue Girl Beer

The Chinese University of Hong Kong,

City University of Hong Kong

[Group]

Tse Hing Yee,

Bossini

Hong Kong Design Institute,

C.D Production

Law Hau Yi,

China Taiping

City University of Hong Kong

[Group]

Tsang Kai Wun

Hong Kong Community College

[Individual]

Dadi Education Group

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The Open University of Hong Kong,

Digitalians

Lee Wing Yi (Vanessa),

Lung Tsz Kit (Jason),

Dr. Morita

City University of Hong Kong

[Group]

Kwok Cheuk Ting

City University of Hong Kong

[Group]

Kwok Ka Wang (Kevin),

Tsang Hiu Chiang (Trista)

City University of Hong Kong

[Group]

Chan Wing Law (Christy),

Red Bull

City University of Hong Kong

[Group]

Chiu Yat Long (Kyle),

SATAMI

Hong Kong Baptist University

[Group]

Kwan King Wai

APPENDIX 2: Guests of the Awards Ceremony

Name

Title

Corporation/Company/School

Vicky Kan

Commercial Manager — Media Business

MTR Corporation

Grace Poon

Assistant Cast Manager — Blue Girl Beer & Sonderberg Beer

Jebsen Beverage Co. Ltd. — Beer Division

Eva Yeung

Marketing Supervisor

Bossini

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Janet Szeto

Marketing Assistant

Bossini

Kenneth Cheng

Senior Sales & Marketing Manager

Cotai Ferry Company Limited,

a accessory of Sands China Ltd.

Kevin He

Officer, Branding and Marketing Communications, General Administration Department

China Taiping Insurance

Janet Zhang

Assistant Officer, Branding and Marketing Communications

China Taiping Insurance

Raymond Lee

Sales and Marketing Director

SATAMI

Janice Lai

Sales and Marketing Executive

SATAMI

Karlie Ho

PR & Events Manager

Pandora

Alex Tham

Senior Teaching Fellow, Department of Marketing

City University of Hong Kong

Vera Sun

Lecturer, Design

Hong Kong Community College

Dr. Vanessa Liu

Senior Lecture and Programme Leader, Retail and Service Management

Hong Kong Polytechnic University, SPEED

Dr. Vincent Leung

Lecturer, School of Business Department of Marketing

Hong Kong Baptist University

Andrea Ingrassia

Lecturer, Academy of Visual Arts

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Hong Kong Baptist University

Appendix 3: Photos and Videos

Link to Photos:

Photo Captions:

1) Group photo of advertisers, advisers and Ms. Vicky Kan, Commercial Manager — Media Business of MTR Corporation (7th from right), and Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (9th from left) at the Innovate Festival Artistic Claiming 2017 Award Ceremony.

2) Innovate Festival Artistic Claiming 2017 Gold Award Attack “Blue Girl Beer” Acceptable Aggregation Hocelia accustomed certificates from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (first from left) and accommodating advertisers at the Award Ceremony.

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3) Affiche Ad and Abbreviate Blur of Gold Award Winner Blue Girl Beer “Share the Moment” Campaign

View Video:

4) Innovate Festival Artistic Claiming 2017 Merit Award Attack “Red Bull” Acceptable Aggregation ABC Group accustomed certificates from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (first from right) at the Award Ceremony.

5) Affiche Ad and Abbreviate Blur of Merit Award Winner “Red Bull” Campaign

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6) Innovate Festival Artistic Claiming 2017 Merit Award Attack “Bossini” Acceptable Aggregation Food Craver accustomed affidavit from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (first from right) and advertiser at the Award Ceremony.

7) The real-time Info Panels of Bossini’s Merit Award Campaign.

8) Innovate Festival Artistic Claiming 2017 Merit Award Attack “Dadi Education Group” Acceptable Aggregation Doggy Design accustomed affidavit from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (first from right) at the Award Ceremony.

9) The InteractiveAds of Dadi Education Group’s Merit Award Campaign.

10) Innovate Festival Artistic Claiming 2017 Merit Award Attack “Pandora” Acceptable Aggregation MK accustomed certificates from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (first from right) and assembly from advertiser at the Award Ceremony.

11) Acceptable designs of the “Pandora” Campaign.

12) Innovate Festival Artistic Claiming 2017 Merit Award Attack “SATAMI” Acceptable Aggregation Chillin & Winin accustomed certificates from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (first from left) and advertisers at the Award Ceremony.

13) Artistic assignment of Merit Award Winner Chillin & Winin for SATAMI.

View Video:

14) Innovate Festival Artistic Claiming 2017 Merit Award Attack “SATAMI” Acceptable Aggregation Harry & Ray accustomed certificates from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (first from left) and advertisers at the Award Ceremony.

15) Artistic assignment of Merit Award Winner Harry & Ray for SATAMI.

View Video:

16) Innovate Festival Artistic Claiming 2017 Merit Award Attack “China Taiping” Acceptable Aggregation C.D Production accustomed affidavit from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (first from right) and advertisers at the Award Ceremony.

17) Artistic assignment of Merit Award Winner C.D Production for China Taiping.

18) Innovate Festival Artistic Claiming 2017 Merit Award Attack “NIVEA” Acceptable Aggregation Republic accustomed certificates from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (first from right) at the Award Ceremony.

19) Artistic assignment of Merit Award Winner Republic for NIVEA.

20) Innovate Festival Artistic Claiming 2017 Merit Award Attack “Dr. Morita” Acceptable Aggregation Digitalians accustomed certificates from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (first from right) at the Award Ceremony.

21) Artistic assignment of Merit Award Winner Digitalians for Dr. Morita.

22) Innovate Festival Artistic Claiming 2017 Merit Award Attack “Cotai Water Jet” Acceptable Aggregation The Avengers accustomed certificates from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (first from right) at the Award Ceremony.

23) Artistic assignment of Merit Award Winner The Avengers s for Cotai Water Jet.

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