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Following the amazing success of the countdown claiming captivated aftermost year, added than 150 acceptance from altered tertiary institutions entered the claiming agilely this year. Themed “Interactive and Engagement”, the claiming was to accept the MTR announcement belvedere to accept campaigns which were in band with sponsors’ announcement objectives and able to collaborate with MTR cartage through appropriate technology or executions. The claiming additionally aimed to action accommodating acceptance a altered befalling to present their avant-garde account in real-life casting situations, area absolute beheading and capability are of ample accent to the allotment advertisers.

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The Artistic Contest’s anticipation belief was based on avant-garde account and artistic use of media, additional the able scoring by the Artistic Aggregation and administration of JCDecaux Transport. A scholarship of HK$10,000 has been awarded to the top scoring Gold Award team, while ten Merit Award winners accept accustomed a HK$1,000 scholarship each. All winners accept additionally accustomed certificates, and advantage in JCDecaux Transport eNews and amusing media platforms.

Eleven winners were assuredly called by a celebrated anticipation console comprised of assembly from accommodating all-embracing and bounded brands including Blue Girl Beer, Bossini, China Taiping Insurance, Cotai Water Jet, Dadi Education Group, Dr. Morita, NIVEA, Pandora, Red Bull and SATAMI (In alphabetical adjustment of the advertiser’s name) [refers to APPENDIX 1 for Winner List]

Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau, said: “Many acknowledged avant-garde campaigns of the MTR announcement Innovate Festival captivated annually aback 2009 accept accomplished absorbing capability for our advertisers and decidedly interacted with MTR passengers. The Artistic Claiming not alone allows advertisers to accept adolescent people’s new announcement ideas, but additionally provides a belvedere for tertiary acceptance to appearance their creativity, appropriately presenting a win-win-win book for advertisers, apprentice contestants, as able-bodied as MTR advertising.”

Hocelia, a Group Aggregation formed by four acceptance accordingly from The Hong Kong Polytechnic University, The Hong Kong Polytechnic University SPEED, and City University of Hong Kong has won the Gold Award with their sparkling artistic assignment “Share the Moment” for Blue Girl Beer! Targeting the adolescent bearing of beer drinkers in Hong Kong, Hocelia’s artistic abbreviate blur and the slogan, calm with the avant-garde use of the MTR announcement belvedere has acerb afflicted the judges!

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The Merit Award Acceptable Groups, namely The Avengers (City University of Hong Kong), Chillin&Winin (City University of Hong Kong), Harry & Ray (Hong Kong Baptist University), and Digitalians (The Open University of Hong Kong and The Hong Kong Polytechnic University), whose ablaze artistic works accept been adopted by Cotai Water Jet, SATAMI and Dr. Morita appropriately for accomplishing as the brands’ campaigns in MTR advertising.

The Avengers’ avant-garde use of adaptable technology Beacon and QR Code central MTR trains and on alternation aperture stickers was advised to appoint cartage to browse the four-week Facebook posts and participate in the promotional activities of Cotai Water Jet’s 10th anniversary, added adorable cartage to booty Cotai Water Jets to Macau.

Both Chillin&Winin and Harry & Ray accept tailor-designed artistic campaigns for SATAMI. Chilin&Winin has cleverly accomplished the artistic of “Finding a acceptable anatomic bra that fits altogether is aloof like award the appropriate admirer who can accompany aback the aplomb and adorableness of a lady!” On the added hand, Harry & Ray’s innovate attack appearance a abbreviate blur which introduces the careful backbone of the SATAMI bra and its non-slip bra straps that are metaphorically compared to the angry anti-typhoon backbone of Li’s Wind Wall in Hong Kong. Through the alternate e12-sheet, Concourse 12-sheet Zone and Trackside Billboards at MTR Central Base with QR Code, NFC and Beacon, SATAMI has enabled MTR cartage to watch the two acceptable teams’ active and amusing abbreviate films on their smartphones.

By utilizing the Concourse 12-sheet Zone at MTR Causeway Bay station, Digitalians’ artistic is themed about the “Alice in Wonderland” bogie account with bright illustrations to acquaint the assorted altered appearance and allowances of Dr. Morita’s face masks, acceptance cartage to asperse in the absurd world!

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All the artistic works of the winners are actuality gradually launched at altered MTR stations.

APPENDIX: http://www.acnnewswire.com/clientreports/598/APPENDIX.pdf

Media Enquiries

JCDecaux TransportShirley ChanManaging DirectorTel: (852) 2862 7226Email: [email protected]

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Educational Tree Kids Sticker – TenStickers – educational wall stickers – educational wall stickers

Allied Synergy Communications LimitedAlicia ChanTel: (852) 3101 8008 / 9509 8128Email: [email protected]

Image: https://www.acnnewswire.com/topimg/Low_jcdecaux180212.jpgInnovate Festival Artistic Claiming 2017 Gold Award Attack “Blue Girl Beer” Acceptable Aggregation Hocelia accustomed certificates from Ms. Shirley Chan, Managing Director of JCDecaux Transport Hong Kong & Macau (1st from left) and accommodating advertisers at the Award Ceremony. The Blue Girl Beer “Share the Moment” Attack affiche ad and abbreviate blur at MTR Prince Edward Station. View video:https://www.youtube.com/watch?v=UP836ZcJPgU&feature=youtu.be&app=desktop

Topic: Press absolution summary

http://www.acnnewswire.comFrom the Asia Corporate News Network

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Copyright © 2018 ACN Newswire. All rights reserved. A analysis of Asia Corporate News Network.

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